Radical honesty
If your story isn't ready, I'll tell you — and help you get it there. No retainers built on false hope.
About
Hi, I'm Jane Richards.
I'm a communications consultant with a passion for storytelling and for brands using their business as a force for good. Based in the San Francisco Bay Area, I've spent 15 years in PR and strategic communications for multimillion-dollar CPG, B2B and B2C tech brands, venture capital firms, investment funds and budding startups alike.
Why I do this work
I started consulting independently because the brands I most wanted to help — the ones treating business as a force for good and the emerging tech companies shaping what's next — too often got drowned out by louder, better-resourced competitors. Great stories shouldn't need a big-agency budget to be told well.
Over 15 years, I've helped companies find their voice and make it heard: launching products, weathering crises, rebranding in public and turning founders into voices journalists call first. The through-line in all of it is people with something real to say.
When we work together, you get senior counsel on every call, honest advice about what will and won't earn coverage, and a partner who cares as much about your mission as you do.
Force for good
Mission-driven companies get priority in my heart — and my media list.
Future-shaping tech
A special passion for emerging tech brands with stories the world hasn't heard yet.
How I operate
Three principles, no exceptions.
Senior hands only
The person who pitches your story is the person with 15 years of relationships. That's the whole model.
Outcomes, not activity
Coverage that moves your business — hires, customers, investors — beats a long list of meaningless mentions.