1
Product & Campaign Launches
From embargo strategy to launch-day chaos wrangling — a headline, a date and a plan that puts your news in the outlets that actually move your market.
PR & Strategic Communications
Get your story the attention it deserves.
Hi, I'm Jane Richards — a communications consultant with 15 years of experience landing mission-driven companies and emerging tech brands in the outlets that matter, from the New York Times to WIRED.
- Years in PR
- 15
- Crisis-ready
- 24/7
San Francisco Bay Area
Placement track record across top-tier outlets
Axios, Bloomberg, Business Insider, The Economist, Financial Times, Fortune, Inc., Reuters, Crunchbase News, Engadget, The Information, Mashable, TechCrunch, VentureBeat, The Verge, WIRED Business, Entrepreneur, Fast Company, Forbes, Martha Stewart, Men's Journal, mindbodygreen, The New York Times, NPR, TIME, The Wall Street Journal, WIRED, Women's Health
What I doFrom launches to
All servicesFrom launches to
full-blown crises.
2
Always-On Media Outreach
Relationships that outlast a news cycle. Proactive pitching, reactive commentary and a steady drumbeat of stories so your brand never goes quiet.
3
Crisis Communications
When things go sideways, speed and calm matter most. Scenario planning, holding statements and on-call counsel to protect the brand you built.
4
Brand Strategy & Messaging
Positioning workshops and message architecture that give your whole team one clear, quotable story — from the founder's mouth to the pitch deck.
5
Rebranding
Fresh identity, bigger stage. Narrative development and rollout communications that take your loyal audience with you and bring new eyes along.
6
Events
Launch events, press previews and experiential moments designed for coverage — guest lists, run-of-show, media hosting and follow-through.
7
Social Media
Channel strategy and editorial calendars that turn PR wins into owned-media momentum, and give journalists a reason to keep following along.
8
Influencer Relations
Authentic partnerships with the creators and tastemakers your customers already trust — briefed, negotiated and measured properly.
9
Thought Leadership
Bylines, op-eds, keynotes and speaking circuits that turn founders and executives into the voices journalists call first.
10
Content Development
Pitches, press releases, white papers, web copy and case studies — written to be read, quoted and remembered.
Why Jane
Big-agency results, without the big-agency runaround.
You work directly with me — no account layers, no junior staff learning on your dime. Fifteen years across CPG, B2B and B2C tech, venture capital and early-stage startups means I know how to translate what you do into a story reporters actually want to tell.
Senior counsel only. Every strategy, pitch and call comes from 15 years of hands-on experience.
Mission-driven focus. I'm drawn to brands using business as a force for good — and to the tech shaping what's next.
Relationships that pay off. A track record spanning the NYT, WSJ, Forbes, TIME, WIRED, NPR, TechCrunch and beyond.
Direct access, always
How we workA simple path from
A simple path from
hello to headlines.
- 1
Listen & dig in
We start with a deep-dive conversation about your goals, audience and what makes your story worth telling.
- 2
Craft the story
I build your messaging, media list and plan — so every pitch lands with the right reporter at the right time.
- 3
Land the coverage
Outreach, interviews, events and follow-through — plus clear reporting so you always know what's working.
Your story deserves to be heard.
Tell me what you're building and where you want to be — I'll tell you honestly how we get there.